Directory Submission Service

The importance of a directory submission service can't be underestimated; getting a new website on the map isn't easy! In order to be successful, you have to have some understanding of web development, search engine operations, linking campaigns, and of course, you need a marketing strategy.

After conducting targeted keyword research and by using a directory submission service, such as ours, as a part of your online marketing efforts you can get your websites ranked in the top search engines for your sites keyword phrases. Just remember that directory submission is a part of a total marketing effort, not the only part, an effective SEO website design, and custom content are also essential to improve search engine rankings.

What is Link Popularity? 

Link popularity can be a tricky thing. In the good old days, search engines determined a site's page ranking by the number of times the keywords appeared in the text. Soon webmasters learned that if they squeezed a large amount of keywords into their site's text, the site would eventually gain a very high page ranking. 

Since search engines gain users by providing quality webpage matches, they had to get smarter than the web developers. They decided that instead of keyword match-ups only, page ranking would also be based on pages that had the most links to them, what they called “link popularity”. When the "best" sites weren't showing up first, the search engines had to try yet another strategy and link popularity became just one of the many sources that search engines evaluated sites on.

Link Types 

The best kind of link is an "inbound link". An inbound link means another site connects to your site. This usually happens because the webmaster of another site feels that the information on your site is valuable to their readers. Your page ranking will improve if the website not only has a higher page ranking than yours, but if more importantly, that there is obvious relevance between the two sites.

An "outbound link" means that your site offers a link to another site. Outbound links don't hurt your popularity if they are relevant sites, but it is better to limit your outbound links to your absolute favorites. It is always better to have more inbound links than outbound ones. 

Then we have "reciprocal" and "n on-reciprocal" links. A reciprocal link means that two sites connect to each other.  A non-reciprocal link is a one-way link.  Search engines are able to tell the difference between reciprocal and non-reciprocal links. Obviously non-reciprocal links are more credible because there is no direct benefit to the linker, and will thus increase your link popularity. 

Creating Link Popularity 

In order to create better link popularity you should focus on creating as many inbound non-reciprocal links as you can. One of the best ways to do this is through link directories. Essentially, a link directory provides users with a collection of links organized by topic.  

Directories exist solely to provide users with valuable resources. They are edited and organized by humans, so appearing in a directory can be a measure of a site's worth. If your website is listed, it is viewed by users as a credible source. There are two benefits. It will generate targeted traffic to your site, and it can improve your page ranking. 

The submission process can be frustrating and time-consuming, but once your link is posted your link popularity can shoot through the roof.  Fortunately, we have developed a service to make the directory submission process painless for you.  We have over 1000 link directories in our database and will submit your link by increments of 100 or the entire database, depending on what you desire.

Contact us for any questions on our directory submission service! Or stop by our page on directory submission pricing at this link.