Directory
Submission Service
The
importance of a directory submission service can't be
underestimated; getting a new website on the map isn't easy! In
order to be successful, you have to have some understanding of
web development, search engine operations, linking campaigns,
and of course, you need a marketing
strategy.
After
conducting targeted keyword
research and by using a directory submission
service, such as ours, as a part of your online marketing
efforts you can get your websites ranked in the top search
engines for your sites keyword phrases. Just remember that
directory submission is a part of a total marketing effort,
not the only part, an effective SEO website
design, and custom
content are also essential to improve search
engine rankings.
What is Link
Popularity?
Link popularity can
be a tricky thing. In the good old days, search engines
determined a site's page ranking by the number of times the
keywords appeared in the text. Soon webmasters learned
that if they squeezed a large amount of keywords into their
site's text, the site would eventually gain a very high page
ranking.
Since
search engines gain users by providing quality webpage matches,
they had to get smarter than the web developers. They decided
that instead of keyword match-ups only, page ranking would also
be based on pages that had the most links to them, what they
called “link popularity”. When the "best" sites weren't showing
up first, the search engines had to try yet another strategy
and link popularity became just one of the many sources that
search engines evaluated sites on.
Link
Types
The best
kind of link is an "inbound link". An inbound link means
another site connects to your site. This usually happens
because the webmaster of another site feels that the
information on your site is valuable to their
readers. Your page ranking will improve if the website not
only has a higher page ranking than yours, but if more
importantly, that there is obvious relevance between the two
sites.
An
"outbound link" means that your site offers a link to another
site. Outbound links don't hurt your popularity if they
are relevant sites, but it is better to limit your outbound
links to your absolute favorites. It is always better to
have more inbound links than outbound ones.
Then we
have "reciprocal" and "n
on-reciprocal" links. A reciprocal link
means that two sites connect to each other. A
non-reciprocal link is a one-way link. Search engines are
able to tell the difference between reciprocal and
non-reciprocal links. Obviously non-reciprocal links are
more credible because there is no direct benefit to the linker,
and will thus increase your link popularity.
Creating Link Popularity
In order
to create better link popularity you should focus on creating
as many inbound non-reciprocal links as you can. One of
the best ways to do this is through link
directories. Essentially, a link directory provides users
with a collection of links organized by
topic.
Directories
exist solely to provide users with valuable
resources. They are edited and organized by humans, so
appearing in a directory can be a measure of a site's
worth. If your website is listed, it is viewed by users as
a credible source. There are
two benefits. It will generate targeted traffic to your
site, and it can improve your page ranking.
The
submission process can be frustrating and time-consuming, but
once your link is posted your link popularity can shoot through
the roof. Fortunately, we have developed a service to
make the directory submission process painless for you.
We have over 1000 link directories in our database and will
submit your link by increments of 100 or the entire database,
depending on what you desire.
Contact
us for any questions on our directory
submission service! Or stop by our page on directory submission
pricing at this
link.

|