Custom SEO Website Design

Search Engine Optimization or SEO is the single most effective thing one can do to market a website on the net. True SEO web design isn’t magic or hocus pocus, it’s an art that requires following a fairly defined path of website development including valuable custom reader content, properly designed pages, prominently placed keyword search terms, search term refinement and page comparison.

There are many great web designers out there, and some of these designers pride themselves on their great designs. Visually of course, a great look and feel is an important part of a website, but unfortunately, many websites don't rank well with search engines because of this very fact. Many designers get carried away with Flash, complicated table layouts and images, making their website load slowly or hard to read.

In the past, search engines were not as evolved as they are now. There are a number of constantly changing algorithms now in place to determine whether you make the cut. Realistically, you need a professional SEO company to optimize and maintain your website properly if you want to follow all the technology that search engines use, but to keep it simple, here are some basic SEO tips and questions to consider when building a website:

Optimize the Web Page Size to the Fullest

Achieving a balance of a great design and a fast loading time is crucial to search engine success. Resizing images and getting them reduced in file size as much as possible is important, because the more KB a website has to load, the slower it is. Ideally, a visitor wants to get in to your website and get the information that they came for as fast as possible. If the website takes long to load, visitors will get discouraged and leave.

Too Much Optimization Can Be Bad 

Some elements are important to properly optimize a web page. An example of these include: Metatags with a well written Title, relevant strategically placed H1 and H2 Tags, ALT Tags, comments, and keyword rich custom content to name a few. Key fact to keep in mind though, over doing it can actually hurt the website. There needs to be a balance of custom content and optimization.

Use Web Safe Colors and Fonts

Fonts and colors often make a web page more attractive. This becomes a problem when designers use fonts that are not available on the visitor's computer or a color is not a web safe color. The font will default to the closest web font available and the colors will look different on different monitors. The result is often unpredictable and a visual mess.

Can the Search Engines Read Your Content?

To display the content exactly how the designers plan it, they often turn valuable content into images. Remember, search engines cannot read images. An ALT description can and should be used for images, but it does not substitute for great custom content. If possible, always opt for using quality custom content and ALWAYS, write the content for your website readers, not the search engines.

As a custom SEO website design service, we will help get your site to achieve a high ranking for your product or service utilizing your specific keywords or keyword phrases. Sometimes this is easily done, and sometimes it requires a complete re-design of a website to do away with things that make your site invisible to the search engines. Either way, we can help, and don’t forget about our other important SEO service elements including custom content, keyword research, directory submission and custom graphics.

Contact us with any questions about our custom SEO website design service! Or visit our pricing page at this link for package options!