Custom Business Publications

Custom Newsletter Service

Business publications, specifically newsletters provide an effective tool for collecting interested visitors attention, obtaining email addresses and converting them into buyers. They also are a great vehicle for keeping in touch with your most valued contact, previous customers.

Imagine the following scenario: six months ago you paid someone to come and do your gardening. You'd like to use them again but you can't remember their name and have lost their business card. You end up going to another gardener, which means that the original gardener has probably lost a customer for life.

How easy would it have been for that gardener to stay in touch with you by sending you a newsletter with gardening tips and product recommendations? If you're running your own business, you can't afford not to have a newsletter. It's an excellent way to build ongoing customer relationships, establish trust and build credibility.

The most cost effective way to send out a newsletter is by email. That way you avoid printing and mailing costs, and it's so much more immediate. If you are not yet using a newsletter as a part of your marketing efforts then you are missing out on potential and existing customers becoming valuable long-term buyers.

Newsletters Keep Customers

When you have a customer buy from you, but no newsletter to follow up, then you are virtually handing him or her back to your competitors. Of course, if the service was good and the product memorable they may come back, but what if you have a new product that your existing customer may wish to buy and they do not know about it? What if they lose your website address? What if they just forget about you? A newsletter will prevent these things from happening.

How Often to Send a Newsletter?

That depends on various factors. Some businesses contact their subscribers as often as every day, others as infrequently as several times per year. What works for you depends a lot on what you are selling, what information you can give them, how often your subscribers will want to hear from you, etc.

A good rule of thumb for many businesses is once per week, twice a month if you really feel that is the most you can do. More often and the customer may unsubscribe or routinely delete your messages. Less often and you're allowing your competition the chance to win over your potential customer.

What Should the Newsletter be About?

Are you very informed on the product or service? Do you have a lot of contacts? Can you point out related products or services they might be interested in? You do not need a long newsletter.

A sale alert or announcement of a new service or product can do just as well for some businesses, while others find a tips format more suitable. Industry news or 'How to...' and 'Top 5...' topics are a good idea and always try to make a connection between the newsletter and your product or service.

Subscribe to several competitors' newsletters (they will surely be subscribing to yours) to research ideas. Use a free email account to subscribe and see what they are providing to their customers.

Keep Your Newsletter Consistent

It's amazing the amount of newsletters that abound online. Because of this subscribers can forget which ones are legitimate and which are spam. Keep your format consistent so your newsletter becomes visibly familiar. Also indicate that the subscriber requested the information and provide an unsubscribe link in every issue if you are using an email format, or a number if it is offline. You must do this if you want to limit complaints.

Remember your newsletter deserves time and attention; it is the voice of you and your business and will help you to build relationships with your customers (and potential customers) in a way that no other tool can. Utilize all of our business publication services below, as well as our other services like SEO website design, keyword research, custom content, and graphic design to take your business to the next level.

	Newsletters
	Combine your marketing messages with relevant material
	Flyers
	Well designed display impacts your business and clients
	Brochures
	High quality piece of professional marketing real estate
	Posters
	Make your next birthday, anniversary or wedding extra special
	Rack Cards
	Custom designs for your market niche or industry
	Signs
	For family occasions, church, school or company events
	Banners
	Window displays, events, seminars and more!