Custom Keyword Research Service

Why is Keyword Research Necessary?

Keyword research is the critical first step for your entire search engine marketing endeavors. Why should you waste your valuable time doing keyword research? Because it is a well known fact that specialized keyword research is a vitally important aspect of any search engine optimization or SEO campaign.

If your site is targeting the wrong keywords, the search engines and most importantly, your customers may never find you, resulting in lost revenue and meaningless rankings. By targeting the wrong keywords you are throwing away all that time and energy you put into getting your site to rank for those wrong keyword phrases to begin with.

What is a Keyword?

Keywords are basically search terms, words or phrases internet users enter at the search engines when looking for particular information, products or services. The goal of our custom keyword research service is to identify what search terms have the potential to drive the most qualified targeted customers to your website.

Some keywords may have a high search frequency rate, but if it is a very common word in your industry and there are lots of websites from your industry competing for that term, that keyword may not be a good keyword for your company website to target. Likewise, if a keyword has a very strong relevancy to your offerings, but a very low search frequency rating, it won’t be able to drive much traffic to your website.

With our service we will find the keywords that are relevant to your business and earn your site positive search engine attention. We offer custom keyword research that will identify definitive keywords and keyword phrases that are the most applicable for your website or niche market.

What is Keyword Research?

Keyword research is the process of determining which keyword phrases will describe your website's products and/or services and are actually used in web searches. It is insight into the needs of your customers or clients. Bottom line it is finding out what Internet surfers are actually searching for.

Choosing keywords or keyword phrases can be very confusing for new site owners. If you don't have keyword or keyword phrases optimized on your web site, you will not get the traffic you want and individuals will not stay on your site, read your information or buy your service or product.

With our custom keyword research service you will receive keywords for your niche market which will enable you to make a well-informed decision on what keywords to target.

Keyword Research Process

Keyword research can be broken down into a three step process. The first step is the discovery phase. The next step is the analyzing phase, and then the selection phase. There are several keyword tools that are available to help you with this process and generate a keyword list. Some of these tools are free (like the Google Adwords Tool, see video below) while others are fee based. With these tools you will be able to generate hundreds of keyword phrases.

In the discovery phase you want to focus on identifying as many keywords or phrases as possible. Take the time to sit down and brainstorm a list of keyword/keyword phrases that address the topic of your web site. Have a dictionary and thesaurus handy. At this point include every word or phrase that you can think of.

The second step in the analyzing phase. This step involves analyzing the popularity and competition for the keyword phrases. The quickest way to perform the analysis is to use one of the fee based keyword tools like Wordtracker.

The third step is the selection of keyword phrases. From your analysis phase, you should be able to identify a number of high quality keyword phases that can accurately describe the qualities of your website.

Keyword Selection

In your final selection of keyword phases you need to look for phrases that have a high level of search activity, while the level of competitiveness is relatively low. For making your final selection of 15-20 keyword phrases you will want to do a Google search on the keyword phrases and view the top web sites listed for each phrase. Are the sites professionally designed? Can you design a web page that can move up into the top ratings for this keyword phrase? These are all important questions to ask.

Of course if you want to bypass all this boring keyword research stuff, you can let us help you and supply you with targeted keyword phrases to suit your niche market. We can also take care of your SEO website design, submitting to directories for link popularity purposes, supplying custom content, thus giving you more time to focus on marketing your product or service to make some money!

What You Receive With Our Keyword Research Service;

	Keyword
	Results
	Searches
	Results/Searches Ratio (R/S Ratio)
	Keyword Effectiveness Index (KEI)
	Google Adwords Cost Per Click (CPC)
	Adwords Position
	Adwords Clicks
	Google Campaigns
	Miva Campaigns
	Miva Top Bid
	Enhance Campaigns
	Enhance Top Bid